Entertaiment is an industry where it’s important to understand the business side of things as well as having a competitive edge on the performance side. It’s sometimes abbreviated to entmt on a flier or in industry news publications, but not usually used in general prose.
The power of entertainment to cross over media is evident in the way that familiar stories can inspire a number of different retellings – the Scheherazade story, for example, inspiring an orchestral piece by Rimsky-Korsakov; a film by Pasolini; and innovative video games. The same is true of children’s entertainment, which often mimics adult activities (like watching performances) or prepares kids for adult responsibilities like child rearing and social interaction (9). It also involves sedentary engagement with advanced technology.